Sooryavansham is generally watched film on Indian television, not because of Amitabh Bachchan is in a double role, not also because of the story, but it is all our favourite Set Max has maintained the saga of showing this endless film on every weekend.
before disclosing the reason just take a look at the memes which has also equally played the role to make this film Immortal
The 1999 movie, which stars Amitabh Bachchan in a double role, has become a cultural reference due to the frequency with which the channel telecasts the movie.
But now, finally, we got the reason to watch it every week on same day and at same time
According to a highly followed Quora user, Sony Max’s marketing head, Vaishali Sharma says “Sony Max has purchased the rights to the film for 100 years. So it is clear that when they bought the movie rights, the film itself repeatedly show.”
Well, does this means we have to watch the movie for another 83 years, Enjoy!!