After the all-hyped Patanjali noodles, yoga guru Baba Ramdev now wants to venture into the garments area with the Patanjali JEANS.
Baba Ramdev is all set to launch its apparel brand – Paridhaan – which will include jeans and office wear. Reports say that the ‘desi jeans’ will be launched by end of 2016 or early 2017.
Talking to The Telegraph, Ramdev said that the idea of the apparel brand clicked to him when one of his followers asked him about Patanjali’s yoga wear.
He said, ‘We thought ‘why not a whole range of dresses – Paridhaan – for everyone’? If we are fighting to bring economic independence for our country from multinationals by promoting indigenous and natural products, we should also be in the garments market.’
The yoga guru said that they will make traditional as well as modern wear like Patanjali jeans. He said, ‘Just because I am a baba does not mean we cannot marry modernity with spirituality, we can make, let’s say desi jeans.’
The amused Twitteratti poked some fun on the micro-blogging site. And how they reacted is hilarious…