Jack and Jones recently launched its campaign, and its latest billboard ad featuring Ranveer Singh is termed as sexist and offensive. The ad is termed to be insensitive towards sexual harassment of women at workplace.
The ad shows the actor dressed in office wear with a woman over his shoulder. A butler is seen in the background. The text reads: ‘Don’t hold back. Take your work home’.
And Twitter is not impressed. Guess who led the Twitter outrage? He is none other than Rang De Basanti actor Siddharth.
How Twitter reacted…
— Siddharth (@Actor_Siddharth) November 20, 2016
— Rajkanya Mahapatra (@rajkanydm) November 23, 2016
— Saumya Tewari (@Tsaumya) November 23, 2016
— Shruti Malhotra (@Shruti_Malhotra) November 23, 2016
After the uproar, Jack and Jones apologised and took the ad back.
— JACK & JONES INDIA (@JackJonesIndia) November 22, 2016
Regret that one of our billboards has caused distress, we did not intend to offend anyone. #NOTHOLDINGBACK and withdrawing it immediately.
— JACK & JONES INDIA (@JackJonesIndia) November 21, 2016
Do you think the Bajirao Mastani actor will apologise?